Tags: cti
Avoid the 7 deadly sins B2B companies commit
By Misha Lysak on Feb 5, 2011 | In Industrial Marketing Research, New Product Development | Send feedback »
Excellent post by Dan Adams! “In 20 years the common mistakes B2B companies make will be as glaring as trying to improve quality with inspectors rather than statistics,” he says. “Correct them now and you’ll enjoy a substantial head start on years of h… more »
Industrial Market Research in the context of Industrial Marketing Trends
By Misha Lysak on Jan 13, 2011 | In Competitive Technical Intelligence, Industrial Marketing Research | Send feedback »
In the past two years there were many discussions about shifting from the traditional methods of marketing used in the manufacturing sector to online marketing methods: starting with self-promoting white papers with questionable credibility by Globalspec… more »
Competitive intelligence and market intelligence for small and midsize manufacturers
By Misha Lysak on Apr 5, 2010 | In Competitive Technical Intelligence, Industrial Marketing Research, Research Resources | Send feedback »
Market intelligence, competitive intelligence, or marketing research for small and midsize manufacturers - sounds pretty simple? Think twice. The truth is that there is not much out there for the type of the company described above. Don't take me wrong… more »
An approach to integrate quality function deployment with competitive technical intelligence
By Misha Lysak on Oct 31, 2009 | In Competitive Technical Intelligence, New Product Development | Send feedback »
Just came across an article: "This paper proposes the integration of Quality Function Deployment with Competitive Technical Intelligence in a model focused on the planning phase of product development. This model originated from the Total Quality Manag… more »
