Tags: marketing research
Industrial Marketing Versus Consumer Marketing: Not The Same Thing
By Misha Lysak on Jun 8, 2011 | In Industrial Marketing Research | Send feedback »
Just came across an interesting article at published by Manufacturing Business Technology. See some excerpts below: by Mike Collins, Author, Saving American ManufacturingOf all the strategies that American manufacturers could use today to grow their bu… more »
Industrial Marketing and the definition of insanity - are you adapting to the changing market environment?
By Misha Lysak on Mar 16, 2011 | In Industrial Marketing Research, Strategic Planning | Send feedback »
Two days ago while browsing the Web I came across an interesting post with a very thought provoking beginning: “Insanity is repeatedly doing the same thing and expecting different results.” How true! It caught my attention because it was talking about in… more »
How Can Manufacturers Use DIY (Do-It-Yourself) Market Research
By Misha Lysak on Mar 8, 2011 | In Industrial Marketing Research, New Product Development | Send feedback »
Came across this post / interview by a software solution company for companies willing to create their own online research platform. Although this interview is highly promotional rather than informative, it does have some good points worth mentioning. Se… more »
Avoid the 7 deadly sins B2B companies commit
By Misha Lysak on Feb 5, 2011 | In Industrial Marketing Research, New Product Development | Send feedback »
Excellent post by Dan Adams! “In 20 years the common mistakes B2B companies make will be as glaring as trying to improve quality with inspectors rather than statistics,” he says. “Correct them now and you’ll enjoy a substantial head start on years of h… more »
