Tags: npi
Industry Expert versus Marketing Expert: the B2B approach
By Misha Lysak on Jan 31, 2011 | In Industrial Marketing Research, New Product Development, Strategic Planning | Send feedback »
Sometime ago I came across an exciting and very thought provoking blog post by John A. Murphy: “Marketing Expert Vs Industry Expert”. The author is warning about a danger of insisting on a previous industry-specific experience for a consultant who you… more »
An approach to integrate quality function deployment with competitive technical intelligence
By Misha Lysak on Oct 31, 2009 | In Competitive Technical Intelligence, New Product Development | Send feedback »
Just came across an article: "This paper proposes the integration of Quality Function Deployment with Competitive Technical Intelligence in a model focused on the planning phase of product development. This model originated from the Total Quality Manag… more »
Quality Function Deployment or QFD - have you done it? How do you manage your new product development?
By Misha Lysak on Oct 31, 2009 | In New Product Development | Send feedback »
QFD - many of us are familiar with this method for translating customer needs into detailed product requirements. It integrates customer interview and market research techniques with internal cross-functional evaluations of the requirements. Did you ev… more »
