Category: Strategic Planning
Industrial Marketing and the definition of insanity - are you adapting to the changing market environment?
By Misha Lysak on Mar 16, 2011 | In Industrial Marketing Research, Strategic Planning | Send feedback »
Two days ago while browsing the Web I came across an interesting post with a very thought provoking beginning: “Insanity is repeatedly doing the same thing and expecting different results.” How true! It caught my attention because it was talking about in… more »
Industry Expert versus Marketing Expert: the B2B approach
By Misha Lysak on Jan 31, 2011 | In Industrial Marketing Research, New Product Development, Strategic Planning | Send feedback »
Sometime ago I came across an exciting and very thought provoking blog post by John A. Murphy: “Marketing Expert Vs Industry Expert”. The author is warning about a danger of insisting on a previous industry-specific experience for a consultant who you… more »
